Reader in Marketing, Royal Holloway

Sameer is a Reader and Marketing Subject Group Convenor at the School of Management, Royal Holloway University of London. The overarching focus of my research is on understanding the various aspects of consumer behaviour and experiences. In theorising consumer behaviour and experiences, past and current research themes include: consumption emotion, brand personality, place and brand attachment, luxury consumption, self-image congruence, anthropomorphism, tourist sense of well-being, and consumer satisfaction. I am also interested in survey research methods and have used various multivariate modeling techniques in my projects.


  • –present
    Reader in Marketing, Royal Holloway


  • 2007 
    University of Surrey, PhD