My PhD thesis studied the consequences of the commercialisation of a common pool resource (CPR) & the influence of power and politics on CPR management. I am interested in the consequences of marketing in terms of fairness, quality of life and environmental sustainability for the stakeholders involved.
I am currently researching how the Australian energy industry is responding to climate change & issues of gender in the uptake of institutional supports for parents.
Lecturer, School of Business, Western Sydney University
University of New South Wales, PhD
University of New South Wales, Masters of Marketing
University of Newcastle, Bachelor of Business
When the Commons call “Enough”, Does Marketing Have an Answer?, Journal of Macromarketing
Iceland: how social mechanisms drove the financial collapse & why it’s a wicked problem, Journal of Social Marketing
Perceptions of others, mindfulness, and brand experience in retail service setting, Journal of Retailing and Consumer Services