Selma A. Purac

Selma A. Purac, PhD, is an Assistant Professor in the Faculty of Information and Media Studies at Western University, where she offers a series of courses focusing on promotional culture. Accordingly, much of her scholarship centers on critiques of consumerism, particularly those critiques that expose the interplay between capitalism and horror. Most recently, her work has appeared in the pages of The Weird: A Companion (2024), Capture Japan (2022), and Monstrum (2021). She has also appeared on TVO’s The Agenda and the CBC miniseries Stay Tooned, exploring the commercialism behind popular media.