Steve Worthington

Steve Worthington is an Adjunct Professor at Swinburne University. He was previously Professor of Marketing at Monash University's Department of Marketing from 2002 to 2013, prior to which he worked at several universities in the United Kingdom and in executive roles at a UK bank and UK supermarket group. At Monash, Steve taught Strategic Marketing in the MBA program and Relationship Marketing and Marketing Financial Services in the Master of Marketing program.

His research interests are focused on the distribution of financial services, particularly through the channel of payment cards. These topics are of interest to both academics and practitioners. His paper Banking without the Bank, International Journal of Bank Marketing was ranked 12th highest downloaded article in 2012 (was 2nd most downloaded in 2011) and remains the 4th highest in terms of immediacy. This focused on the opportunities and challenges facing new entrants into the financial services market, particularly from brands such as Tesco Bank and Virgin Money. Steve is a member of the Financial Services Institute of Australasia and of the Academic Standards Board of the International Academy of Retail Banking. He is also an associate of the Australian Centre for Financial Studies (ACFS) for whom he wrote a paper entitled, Regulatory Interventions and their Consequences in the Australian Payment Card System, which was published in October 2013.


  • 2002–2013
    Professor of Marketing, Monash University
  • 1994–2002
    Professor of Marketing of Financial Services , Staffordshire University


  • 2003 
    Staffordshire University, PhD
  • 1979 
    Manchester Business School, MBA


  • 2013
    Exploring a functional approach to attitudinal brand loyalty, Australasian Marketing Journal
  • 2013
    The financial services cultural orientation matrix, Australasian Marketing Journal
  • 2012
    Customers Perceptions of Fairness in Financial Services in Australiai, FINSIA