Tamara Bucher

Dr Bucher is a Senior Lecturer and Consumer Behaviour researcher at the University of Newcastle. She holds a Bachelor’s and Masters in Biology and a Masters of Advanced Studies in Human Nutrition and Health from ETH Zurich (ETHZ), Switzerland. During her PhD she developed and validated an innovative method for consumer behaviour research using ‘fake foods’. Dr Bucher joined the University of Newcastle (UoN) Priority Research Center for Physical Activity and Nutrition (PRCPAN) in 2014 with a Swiss National Science Fellowship, to collaborate with dietitians and engineers and to combine her methods with augmented reality and other smart technologies and develop applications in nutrition education. Dr Bucher’s combination of natural science and social science research skills has enabled her to develop and lead a consumer behaviour and nutrition education research program at the UON. Dr Bucher and her team are investigating ambient influences on food choice and how we can use this knowledge to facilitate healthy eating.

Fields of Expertise: Psychology of Food Choice, Consumer Behaviour, Choice Architecture, Nudging, Cooking Skills, Portion Size, Wine