Effective 1 February 2015, I will join Cass Business School, City University London, UK, as Senior Lecturer in Marketing. Currently, I am Assistant Professor at ESCP Europe Business School and a visiting scholar at the University of Sydney, Australia. My research appears in premier and leading academic journals, including Journal of Consumer Research, International Journal of Research in Marketing, Journal of Business Ethics, Journal of Interactive Marketing, and other outlets. My publications reflect my interest in storytelling, consumer behaviour, and ethics. I hold a doctorate in marketing (PhD) from Maastricht University, the Netherlands. Though I have won awards for my academic research and media exposure, I still count winning my high school's story-reading competition in 1995 as my most impressive accomplishment.