I hold a doctorate in marketing (PhD) from the School of Business and Economics of Maastricht University, the Netherlands. As a doctoral candidate, I won the school's Media Exposure Award. I have also been a visiting scholar at the University of New South Wales in Sydney, Australia. Currently, I am Assistant Professor at ESCP Europe Business School. I lecture on the London, Madrid, and Paris campus; amongst others in the Master in Management programme, the best Master in Management in the EU according to the Financial Times business school ranking. My research appears in premier and leading academic journals, including Journal of Consumer Research, International Journal of Research in Marketing, Journal of Business Ethics, Journal of Interactive Marketing, and other outlets. My publications reflect my interest in storytelling, consumer behaviour, and ethics. I count winning my high school's story-reading competition in 1995 among my most impressive accomplishments.