I am Associate Professor of Narratology at the University of Sydney. The functions, structures, causes and effects of stories are my speciality. My research is published in leading and highly-regarded academic journals, including the Journal of Consumer Research, International Journal of Research in Marketing, Journal of Interactive Marketing, Journal of Management Information Systems, European Journal of Marketing, Journal of Business Ethics, Journal of Business Research, Journal of Marketing Management, et cetera. My work has been covered by the ABC, SBS, the Sydney Morning Herald, Newsweek, Daily Mail, Daily Telegraph, the Independent, Financial Times, and national TV and radio stations in Austria, Germany, the Netherlands, and the UK, among other news outlets.
Previously, I have been Reader of Marketing at Cass Business School, City University of London, UK, a consultant of the European Commission, and a visiting scholar at several Australian Group of Eight universities. I hold a doctorate (PhD) in marketing from Maastricht University, the Netherlands. Though I have won awards for my academic research, teaching, and media exposure, I count winning my high school's story recital competition in 1995 as my most impressive accomplishment.
Experience
2019–present
Associate Professor of Narratology, University of Sydney
2018–2019
Reader (Associate Professor) of Marketing, Cass Business School, City University of London
2015–2018
Senior Lecturer in Marketing, Cass Business School, City University of London
2017–2017
Visiting Scholar, Monash University
2014–2016
Visiting Scholar, University of Sydney
2011–2015
Assistant Professor, ESCP Europe Business School
2010–2011
Visiting Scholar, University of New South Wales
Education
2011
Maastricht University, Doctorate in Marketing (PhD)
Publications
2020
It’s not what you say, it’s the way you say it! Effective message styles for promoting innovative new services, Journal of Business Research
2019
What happens in Vegas stays on TripAdvisor? A theory and technique to understand narrativity in consumer reviews, Journal of Consumer Research
2019
Tweeting with the stars: Automated text analysis of the effect of celebrity social media communications on consumer word of mouth, Journal of Interactive Marketing
2019
A discourse analysis of pilgrimage reviews, Journal of Marketing Management
2019
Storytelling in the digital era: A meta-analysis of relevant moderators of the narrative transportation effect, Journal of Business Research
2018
The seven stages of the digital marketing cycle, Contemporary Issues in Digital Marketing: New Paradigms, Perspectives and Practices
2018
Need for narrative, Journal of Marketing Management
2017
Assessing the effect of narrative transportation, portrayed action, and photographic style on the likelihood to comment on posted selfies, European Journal of Marketing
2017
Using EEG to examine the role of attention, working memory, emotion, and imagination in narrative transportation, European Journal of Marketing
2016
Untangling a web of lies: Exploring automated detection of deception in computer-mediated communication, Journal of Management Information Systems
2016
Narrative consumption in a digital world, Advances in Consumer Research
2016
How word-of-mouth influences the storyteller: Does the effect replicate in China?, Advances in Consumer Research
2016
Brand story-making and digital conversations, Advances in Consumer Research
2016
Script for science fiction, Calabash Cadencé Taisgeadan
2014
The Extended Transportation-Imagery Model: A meta-analysis of the antecedents and consequences of consumers’ narrative transportation, Journal of Consumer Research
2014
It’s the social, stupid! Leveraging the 4C markers of social in online service delivery, Handbook of Service Marketing Research
2014
The means to justify the end: Combating cyber harassment in social media, Journal of Business Ethics
2013
A walk in customers' shoes: How attentional bias modification affects ownership of integrity-violating social media posts, Journal of Interactive Marketing
2012
In de schoenen van de klant: over de maakbaarheid van verantwoordelijke medewerkers, Ontwikkelingen in het marktonderzoek: Jaarboek MarktOnderzoekAssociatie
2011
Return of the narrative: Studies on transportation in social media,
2011
Een betrouwbaar verhaal: hoe te reageren op negatieve blogs van klanten, Ontwikkelingen in het marktonderzoek: Jaarboek MarktOnderzoekAssociatie
2010
In stories we trust: How narrative apologies provide cover for competitive vulnerability after integrity-violating blog posts, International Journal of Research in Marketing
2007
The shortage of legal dictionaries translating European languages, Terminology
Grants and Contracts
2017
Automatic assessment of narrativity and consumer responses in big data
Role:
Chief investigator
Funding Source:
Marketing Science Institute
2017
Exploring linguistic signals in earnings update calls
Role:
Chief investigator
Funding Source:
Inveso
Professional Memberships
Association for Consumer Research
Australian & New Zealand Marketing Academy
Honours
University of Sydney Business School Translation Publication Award, Cass Business School Academic Staff Prize for outstanding contribution to Teaching and Learning, The Australian & New Zealand Marketing Academy Conference 2014 prize for Best Paper in the Sustainable Marketing Track, Syntec Academic Management Research Award Category Marketing / Decision Sciences, etc.