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Vivek Astvansh

Associate Professor of Quantitative Marketing and Analytics, McGill University

Vivek Astvansh is a professor of marketing at McGill University's Desautels Faculty of Management. He is also an adjunct professor of data science at Indiana University's Luddy School of Informatics, Computing, and Engineering.

He researches how marketing (thoughts, personnel, actions, and assets) can help a company improve its performance in society, product market, and financial market. His research has been published in (among others): Harvard Business Review, Journal of Marketing, Production and Operations Management, and Manufacturing & Service Operations Management Journal.

He teaches strategy and analytics. Before becoming an academic, he worked in the technology industry for 12 years, writing computer code and marketing analytics solutions.


  • 2022–present
    Data science professor, Indiana University
  • 2023–present
    Marketing professor, McGill University
  • 2018–2023
    Marketing professor, Indiana University


  • 2018 
    Ivey Business School at Western University, Ph.D. in Business Administration
  • 2014 
    University of Wisconsin-Madison, MS in Business
  • 2012 
    Indian Institute of Management Lucknow, MBA
  • 2000 
    Aligarh Muslim University, Bachelor of Engineering


  • 2023
    Journal of Marketing, 1
  • 2023
    Journal of Business Research, 1
  • 2023
    PLOS ONE, 2
  • 2022
    Journal of International Marketing, 1
  • 2022
    Manufacturing & Service Operations Management, 1
  • 2022
    Harvard Business Review, 1
  • 2022
    Production and Operations Management, 2

Grants and Contracts

  • 2022
    The ERI-EPA Region 5 Workshop on Business / Local Government Collaboration for Climate Change Preparedness
    Funding Source:
    U.S. Environmental Protection Agency