Dr. Viviane Seyranian is a social psychologist who researches how communication and narrative content can be framed to optimize influence and behavioral change, particularly in the environmental and health realm. Her award winning research on her theory called Social Identity Framing (Seyranian, 2013, 2014) provides support for the idea that implicating social identity in communication helps to garner support for social change.
In addition to her research in social influence, Dr. Seyranian also develops and tests a wide variety of interventions seeking to empower minority populations. Her research utilizes diverse methodologies ranging from lab and field experiments to qualitative methods such as manual and computerized content analysis.
Dr. Seyranian earned her Ph.D. and M.A. in social psychology from Claremont Graduate University and her B.A. cum laude in psychology and government from Claremont McKenna College. She completed her postdoctoral training at the University of Southern California