Tobacco companies claim denicotinisation and lower availability of tobacco could lead to illicit trade, but several studies show problems with the way the industry uses data to support such claims.
Big Tobacco’s efforts to rehabilitate its image should not go unchallenged because the tobacco industry’s goal remains advancing corporate profit at the expense of public health.
Modelling studies estimate the smokefree generation policy could halve smoking prevalence within 14 years among people aged 45 and younger and achieve a more than a five-fold health gain for Māori.