Articles on Marketing

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Through the 2018 WNBA All-Star game on July 28, viewership was up 38 percent compared to the same point last year. AP Photo/Stacy Bengs

The case for boosting WNBA player salaries

Like the WNBA, the NBA went through fits and starts in its early years. Yet despite drawing similar crowds in the 1960s, NBA players earned far bigger paychecks than today's WNBA stars receive.
Workers produce medical marijuana at Canopy Growth Corporation’s Tweed facility in Smiths Falls, Ont., in February 2018. The company wants a a “greenhouse outlet” to sell its products. THE CANADIAN PRESS/Sean Kilpatrick

Provinces prepare to push pot

Provincially owned cannabis retailers have a lot to do before cannabis goes on sale in Canada on Oct 17.
RyanAir like most airlines ise price discrimination techniques to attract customers. Find out how. Pxhere

A traveller’s guide to airline price discrimination

Price discrimination is a strategy companies use to charge different prices to consumers for the same or similar product or service. How does it work?
Aeroplan’s recent survey on consumer habits became a scandal for the company after people complained the questions normalized intolerant attitudes about immigration and male dominance over women. (Shutterstock)

Aeroplan’s troublesome ‘purity of the country’ survey is nothing new

The recent Aeroplan survey offended many consumers with questions they felt normalized intolerant views. But consumer research has a long history of learning about customers' values.
Prime Minister Justin Trudeau participates in an armchair discussion highlighting the federal budget’s investments in Canadian innovation at the University of Ottawa in March 2018. THE CANADIAN PRESS/Justin Tang

Made by humans: A recipe for innovation

Where and how do we learn to innovate? Our parents can’t teach us. Our bosses are trying to learn alongside us. Even post-secondary courses only provide us with the basics. Follow this recipe.
What these people are seeing isn’t real – but they might think it is. AP Photo/Francisco Seco

Think Facebook can manipulate you? Look out for virtual reality

As the internet-connected world reels from revelations about personalized manipulation based on Facebook data, a scholar of virtual reality warns there's an even bigger crisis of trust on the horizon.
Lacking self-awareness? Prime Minister Justin Trudeau visits the Golden Temple in Amritsar, India on Feb. 21, 2018. Trudeau was pilloried in domestic and international media for wearing Indian traditional outfits during his trip. THE CANADIAN PRESS/Sean Kilpatrick

Justin Trudeau’s India debacle shows the pitfalls of ‘nation branding’

Justin Trudeau's disastrous trip to India is regarded by some as an exercise in so-called nation branding gone badly. But we might want to blame the game, not the player.

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