Both Hillary Clinton and Donald Trump have been endorsed by an army of celebrity supporters.
As a remedy to rampant consumerism and the throwaway culture of fast-fashion, a few clothing brands actively encourage their customers to buy less.
Sell-out product 'drops' are the new way that brands get millennials hooked on their goods.
The growth in popularity for larger, supportive underwear has, in turn, led to huge amounts of innovation in the sector and a 70,000 mile supply chain.
If your city has a team with a Native American mascot, you're more likely to hold stereotypical views of Native people.
Companies seem obsessed these days with getting you to 'like' them. But what does that really mean?
Some old favourites are shrinking or changing shape and introducing new ingredients.
It's the adverts we notice least which work the most.
The current system for regulating advertising in South Africa is dependent on the buy-in of the advertiser. But this may be about to change.
It turns out most of us under-report how many calories we consume – but it's not entirely our fault.
The spontaneous success of Pokémon Go shows how powerful internet memes can be.
To be innovative, companies need to employ people with a wide range of technical and non-technical skills, a new study has found.
Unhealthy sponsorship of sport filters all the way down from the elite level through to Saturday morning kids’ clubs.
It costs multiple millions to sponsor a global sports event. Why bother when non-sponsors cleverly associate themselves for next to nothing?
How an icon took a wrong turn.
Whether gendered toys are creating stereotypes or just playing to boys' and girls' innate differences is a vexed question.
Smoking kills. But the shocking warnings on plain packaging might not be the best way to get smokers to kick their habit.
At first, it seems like IS has an image perfect for driving recruitment – but in fact, its image has very limited appeal.
Pope Francis' mercy mission to a migrant camp in Lesbos is another effort to rescue the tarnished and failing brand of Catholicism.
How do you sell something that solves a problem customers don't know they have?