The IKEA effect says ‘that labour alone can be sufficient to induce greater liking for the fruits of one’s labour’.
The IKEA effect is caked in myth, but the phenomenon of consumers valuing their own efforts is proven and potent.
Voice-enabled searches are becoming increasingly popular when it comes to web browsing, and that’s a problem for the food industry.
According to a recent report, 30 per cent of web-browsing sessions will soon be done without a screen. Voice-enabled searches are becoming the norm, and that's a problem for the food industry.
Ryan, the star of YouTube channel Ryan ToysReview, shows off his own brand merchandise.
YouTube channels are increasingly targeting children, but research shows these young viewers may not understand when they are being sold to.
Documents show tobacco companies have marketed their products to young people.
Tobacco companies are enlisting the help of social media influencers to promote traditional cigarettes and their brands to young people.
Caller ID won’t always tell you it’s a robot doing the dialing.
Robocalls are common and becoming increasingly frequent. A scholar explains how they work, and why they're such a pain.
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With more and more brands claiming to be "luxury", historical players have begun to rethink their use of the term.
The backlash against the Gillette ad shows how painfully little distance we as a society have covered since the #MeToo movement.
Gee, you shouldn’t have.
Happy Stock Photo/Shutterstock.com
The problems from a disappointing gift don't end once you've awkwardly thanked the giver and tossed the wrapping paper.
Brightly coloured, strategically placed. No wonder parents and kids can have a tough time saying “no” to sugary snacks.
The mixed messages around children, food and weight - not to mention sophisticated marketing - can leave parents perplexed. But there are ways to wade through it all and find healthy choices.
Eating right is good for families.
Monkey Business Images/Shutterstock.com
Many of the low-income people who do use VeggieBook after downloading it at food pantries are eating more nutritious meals, often with more focused family time at the table.
What have I done?
Most people consider themselves canny shoppers – but we're all human.
‘Tis the season to spend.
Months of low advertising spending has been blown out of the water by a Christmas splurge.
Record companies released stereo demonstration albums that showcased how sound could move from left to right, creating a sense of movement.
From the collection of Janet Borgerson and Jonathan Schroeder
Sixty years ago, stereo promised to forever change the way people listened to music. But how could record companies convince customers to buy a new record player, speakers and amplifier?
The link that Ronald McDonald House creates between itself and sick children is not just positive, it is sacrosanct.
Forest remains after bushfire, Icy Creek Victoria, 1939.
We should remember past disasters - such as the 1939 Black Friday bushfires in which 71 people died - and learn from them.
The run up to Black Friday is often shrouded in secrecy, which makes buying things on the day a lot more frenetic.
Don’t let go.
AP Photo/Jeff Chiu
Psychological ownership is that feeling that someone stole 'your' parking spot or nabbed the last sweater you had your eye on. We have a tendency to get territorial when we fell it's been violated.
From LGBTQI rights to racial justice, companies are embracing the social issues that matter to their consumers. And, of course, that makes sense.
Canadian orthoodontists were able to sell braces and other orthodental procedures by promising patients better lives with better teeth.
Why do Canadians have such straight white teeth? The story is in the marketing of orthodontics in Canada.
Overselling slim results can get research findings into the hands of news consumers.
Breathless press releases, over-interpreted meta-analyses and other 'crud factors' mean that weak research results can get overhyped to the public. It's time for a cultural change in the social sciences.