Articles on Consumers

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An Egyptian street vendor selling bread walks past as a tear gas canister (background) fired by riot police during clashes with protesters near Cairo’s Tahrir Square on January 29, 2013. Khhaled Desouki/AFP

How to assess political stability? Follow the bread path

In Morocco, bread is not only a symbol for wider demands but also the material basis of affordable and just living conditions.
Staffers listen to EPA Administrator Scott Pruitt discuss this policy reversal. AP Photo/Andrew Harnik

Stronger fuel standards make sense, even when gas prices are low

Manufacturers always have to make trade-offs when they design new cars, balancing the need to protect public health and the environment with their urge to wow customers.
You probably don’t remember the Kathie Lee sweatshop scandal of the mid-1990s. What about the more recent debacles? AP Photo/Michael Schmelling

Untrustworthy memories make it hard to shop ethically

People who see themselves as conscientious consumers often buy items made by companies that violate their values because it's hard to keep that information in mind.
The rush of dopamine upon opening a subscription box is similar to the one experienced by gamblers. hectore/Flickr

What makes us sign up to subscription boxes

Retailers are banking on some of our behavioural and emotional traits to get us to sign up to subscription boxes.
Mike Mozart/Flickr

How ‘brand you’ came to be

Marketing has moved from a focus on the product itself to the consumer, who they are and finally, how they think.

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