Leo Messi advertises sportswear, airlines, and even this Russian bank.
Facundo Arrizabalaga / EPA
Ronaldo and Messi cannot go on forever, and Neymar, Pogba and Salah are waiting in the wings.
While major brands like Coca-Cola have stuck by FIFA and the World Cup, others have not.
Compared with years past, the build-up to the Russia World Cup has been relatively subdued from a marketing and advertising standpoint.
Beppe Grillo speaks in Rome on March 2, 2018..
While often lumped with other European populist parties, Beppe Grillo's M5S is a movement of activist fans mobilized by the messages of his "celebrity brand".
Lacking self-awareness? Prime Minister Justin Trudeau visits the Golden Temple in Amritsar, India on Feb. 21, 2018. Trudeau was pilloried in domestic and international media for wearing Indian traditional outfits during his trip.
THE CANADIAN PRESS/Sean Kilpatrick
Justin Trudeau's disastrous trip to India is regarded by some as an exercise in so-called nation branding gone badly. But we might want to blame the game, not the player.
Workers produce medical marijuana at Canopy Growth Corporation’s Tweed facility in Smiths Falls, Ont.
THE CANADIAN PRESS/Sean Kilpatrick
In competing with Canada's black markets, legal cannabis has potential strengths and weaknesses. Most flow directly from governments' policy choices.
MR_ross / Shutterstock.com
Brands are notoriously hard to manage and protect from global competition. Here’s how Triumph Motorcycles resurrected itself.
While Champagne seems eternal and unchanging, its fame is in fact the product of four founding myths. These have shaped its identity and the images now associated with its consumption.
Behind labels’ designs, brand storytellings.
Wine labels feature a seemingly endless variety of images, type and themes. But an analysis shows that two broad themes dominate, each with four subtypes, all to craft stories that appeal to consumers.
Marijuana brand name stickers are visible as customers line up at the counter in CannaDaddy’s Wellness Center marijuana dispensary in Oregon in April.
(AP Photo/Don Ryan)
There's a strong case for governments to allow cannabis producers to brand their products via packaging and advertising like any other product. It could boost quality and consumer satisfaction.
Tourists play slot machines at the Paris Las Vegas hotel and casino in Las Vegas, Nevada.
Jae C. Hong/AP Photo
Excessive indulgence is the city’s unifying theme. It’s also a way to end your life. Just ask Stephen Paddock.
Do you know where your beer comes from?
Do you know where your beer was brewed?
Many "imported beers" are actually made locally. Should we have clearer labelling for the origins of beer?
Online cosmetics tutorial.
In two years Kylie Jenner has gone from socialite to the head of a leading cosmetics brand. What does this success say about the power of social media in building strong brands?
Social media is here to stay and gives a platform to companies as well as consumers who hold the power to bring about change.
Melbourne, city of cranes.
Image from www.shutterstock.com
Melbourne has seen tens of thousands of new apartments constructed over recent years, and apartment brands are flourishing. We can see striking typographic similarities with another economic frenzy: the 1870s cattle boom.
The Hermès building in Tokyo, designed by Renzo Piano (Ginza 5, Chuo-ku, Tokyo).
Naoya Fujii/Visual Hunt
Case analysis of Hermès and its four strengths: a real identity, the creativity and skills of its artisans, innovation, and the fact that it remains an independent family company.
Universities portray campus life as idyllic, but may be missing an opportunity to truly connect with students.
Universities could dramatically transform their role in society through better use of social media
Eight billion cans sold and counting…
Eighty years ago, Hormel Foods introduced a simple, canned meat product called Spam. It would go on to become one of the greatest marketing success stories of all time.
Me and my brand.
Brands affect how products are perceived. The same is true of our names, making them our personal brands.
The Slants in concert/Tommy Byrd/Flickr
Have American companies just been given the green light to deploy "edgy" branding that goes way too far?
Uber is changing the way it calculatess fares.
Ritchie B Tongo/EPA
Charging consumers different prices for the same service is actually a very common practice called "price discrimination".