In part two of our podcast on rebooting, we explore what would happen if humanity was wiped out, take a look at a political comeback in France, and get a taste of a revamped US institution.
If your city has a team with a Native American mascot, you're more likely to hold stereotypical views of Native people.
Companies seem obsessed these days with getting you to 'like' them. But what does that really mean?
Olympic organizers are known for fiercely protecting their many related trademarks. It helps maintain their value – but to whose advantage?
The doping scandal has dragged the Olympic brand through the mud – and making it shine again will be no easy task.
The IOC is incredibly protective of the Olympic brand. The rings, Rio 2016, and even the flame are all heavily guarded.
Advertising complaints hit 37,000 in the UK last year, but companies keep chancing their arm.
At first, it seems like IS has an image perfect for driving recruitment – but in fact, its image has very limited appeal.
Pope Francis' mercy mission to a migrant camp in Lesbos is another effort to rescue the tarnished and failing brand of Catholicism.
Putting the purchasing public at the heart of your business is getting harder and harder as technology drives ever more interaction.
Donald Trump's support among Republican voters has remained strong even as he has disparaged a variety of groups. Will his support from his business partners do the same?
Research suggests that universities in South Africa haven't paid much attention to the potential harm that social media could cause - and the benefits it could create.
Advertising takeovers and creative forms of disobedience are some of the few means left to contest who is allowed to maintain a public voice at COP21.
According to a pornography historian, Playboy was always able to stay above the fray because nudity was never central to its brand.
The short and long-term impact of hosting the Rugby World Cup for the whole of the UK.
The next film in the Star Wars franchise, The Force Awakens, comes out in December. But promotion has already started with all manner of tie-in products up for sale.
It's not necessarily the redesign that matters – it's when and how you unveil it.
Offensive marketing is a strategy of making ads that shock and awe people in a good way. But sometimes they end up being just plain offensive.
Canadian tennis star Eugenie Bouchard has topped the list of most marketable athletes.
The use of logos is a relatively recent development in American campaigns. Now, they're more important than ever before.