A significant portion of small business failures are caused by branding mistakes and owners who don’t understand the importance of branding. Here are the common mistakes.
Cigarette brands present images of slender, stylish women and strong, independent men. Plain packaging breaks this positive brand identity for some smokers.
In part two of our podcast on rebooting, we explore what would happen if humanity was wiped out, take a look at a political comeback in France, and get a taste of a revamped US institution.
Donald Trump’s support among Republican voters has remained strong even as he has disparaged a variety of groups. Will his support from his business partners do the same?
Research suggests that universities in South Africa haven’t paid much attention to the potential harm that social media could cause - and the benefits it could create.
Adjunct Professor, with expertise in Branding, Marketing, Business Strategy, Corporate Citizenship and Social Responsibility. Graduate School of Business, University of Cape Town
Professeur senior d’analyse financière, d’audit et de risk management - Directrice de Programme pour le MSc Fashion Design & Luxury Management- Responsable de la spécialisation MBA "Brand & Luxury Management", Grenoble École de Management (GEM)