Articles on Advertising

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An ad for the city of Las Vegas features a lesbian couple who decide to get married. Ads featuring same-sex couples face a backlash, particularly from conservative consumers, but there are ways to make them more accepted. YouTube

Out of the closet: Easing the backlash against same-sex couples in advertising

Most North American consumers generally prefer advertising with male-female couples rather than same-sex couples. But changes in how brands frame the messages of advertisements could change that.
Gillette backed up its campaign by US$3 million in charitable donations, but the brand has been criticised for appropriating the #MeToo movement. Proctor & Gamble

Post Gillette: other brands are better at matching practice with talk, but don’t get the publicity

Gillette recently made headlines with their controversial campaign against toxic masculinity, but other brands appear to be better at taking action.
Does the new #MeToo-inspired Gillette ad for men’s razors represent a cultural shift in ads directed at men? Here’s a still from the new ad. Gillette/Procter & Gamble

Gillette’s #MeToo-inspired ad represents a cultural shift

The new #MeToo-inspired Gillette ad for men's razors has attracted some negative attention from men. Is the ad aimed at men or women? If men, does it represent a cultural shift in ads for men?
Brightly coloured, strategically placed. No wonder parents and kids can have a tough time saying “no” to sugary snacks. from www.shutterstock.com

Let’s untangle the murky politics around kids and food (and ditch the guilt)

The mixed messages around children, food and weight - not to mention sophisticated marketing - can leave parents perplexed. But there are ways to wade through it all and find healthy choices.
Canadian orthoodontists were able to sell braces and other orthodental procedures by promising patients better lives with better teeth. (Shutterstock)

How did orthodontists sell orthodontics?

Why do Canadians have such straight white teeth? The story is in the marketing of orthodontics in Canada.
Alan Jones’ media bosses need to set some standards and the politicians who listen to him need to show some spine. AAP/Joel Carrett

View from The Hill: The uncivil Mr Jones

The furore over whether the Sydney Opera House should be used as a billboard is one thing, but the bigger issue is Alan Jones' bullying behaviour and the NSW government caving in to it,
Gap released a back-to-school ad campaign a couple weeks ago which included a picture of a young girl wearing a hijab which raised many questions for many people. Gap Inc.

Gap back-to-school ‘hijab ad’ ignites social media

Gap's recent back-to-school ad campaign was praised for its portrayal of the diversity of children. One of the girls in the ads was wearing a hijab: this raised a huge debate on social media.

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