How Martin Sorrell built WPP from scratch into the world's biggest marketing conglomerate.
'Paul, Apostle of Christ' is an enjoyable movie but its sugary message is like a can of soda: easy to swallow but not good for you with ideals that have have been manipulated to project a golden era.
Third party data brokers trade in personal information and the industry is worth billions. But the activities of these companies remain largely invisible. It's time to shine a light.
When thinking about regulating them, it's useful to know Facebook, Amazon, Google, Apple and Microsoft have some similarities. But generally they're not competing with each other – or anyone else.
As the internet-connected world reels from revelations about personalized manipulation based on Facebook data, a scholar of virtual reality warns there's an even bigger crisis of trust on the horizon.
Is brand awareness enough when the ads make you want to switch channel?
Coles plans to compete with competitors by moving away from low prices to a focus on other attributes, such as sustainability, local produce and community.
E-commerce videos are a precision advertising tool which could put the nail in the coffin of traditional television adverts.
Social media platforms can identify children who are most interested in or vulnerable to junk food and its advertising.
It is no accident that practices of meditation and mindfulness have become so ubiquitous in our neoliberal times.
Will YouTube's new ad rules close down niche vlogs?
Tourism Australia's Super Bowl commercial is good strategy, reflecting familiar popular signifiers of Australia. Straying outside of these concepts hasn't proven successful.
Bots, brand jackers, big shots, as well as traditional businesses all bossed the Super Bowl social media space.
Companies are now tracking how consumers react on social media to Super Bowl ads. They’re also studying how the brain responds to them. Could personalized Super Bowl ads be on the horizon?
Labels for boutique beers made by giant corporations may give the impression that a tiny craft brewery slapped them on the bottles. That confusion is by design.
There is currently a weak process of checking claims made in advertisements for medicines, to ensure they don't mislead or deceive consumers -this could be abandoned if a bill passes parliament.
Millions are spent on sports sponsorship in Australia each year, but we are only just starting to figure out whether it is worth it.
The new movie about P.T. Barnum couldn’t come at a better time: It's impossible not to see his ghost in our culture, in our advertisements and in our president.
The ACCC’s inquiry into digital platforms should make it easier for users to identify advertising on Google.
At one point, turkey was jockeying with duck and chicken for king of the Thanksgiving table.