From LGBTQI rights to racial justice, companies are embracing the social issues that matter to their consumers. And, of course, that makes sense.
Why do Canadians have such straight white teeth? The story is in the marketing of orthodontics in Canada.
The furore over whether the Sydney Opera House should be used as a billboard is one thing, but the bigger issue is Alan Jones' bullying behaviour and the NSW government caving in to it,
Our view of this essential dimension of earth’s biome has been shaped by the manufacturers of cleaning products.
Nike has reaped a whirlwind in their latest ad campaign featuring Colin Kaepernick, but it's the inevitable windfall they're likely interested in.
John Lennon's Revolution was panned by the radical media as a 'petty bourgeois cry of fear' in 1968. Then, in 1987 it was claimed by Nike to be the controversial soundtrack of its most seminal advert.
Gap's recent back-to-school ad campaign was praised for its portrayal of the diversity of children. One of the girls in the ads was wearing a hijab: this raised a huge debate on social media.
In the information age, advertising is no longer needed to inform consumers.That means its primary role is to manipulate.
Large-scale data collection and analysis can target consumer behaviour. Faced with the risk of drifts, transparency and ethics of algorithms become paramount.
Advertising as a life story – this clever campaign branded a Spanish beer with a sense of belonging.
Print advertising increasingly makes use of linguistic and visual syneasthesia to create multisensory experiences.
Our social institutions and politics suffer from a collective arrested development – and our relationship to technology has only exacerbated this trend.
Many children receive gift cards or even ask for them so they can choose their own presents. But are youngsters ready to handle the wiles of advertisers and the complexities of 'credit' on a card?
Provincially owned cannabis retailers have a lot to do before cannabis goes on sale in Canada on Oct 17.
A proposed EU copyright directive aims to make Google, Facebook and other online platforms pay to display snippets of news. But will it work, and what will be the costs?
Activism increasingly relies on strong visuals that can be shared online, and – somewhat surprisingly in a digital world – physical billboards still play an important role.
Compared with years past, the build-up to the Russia World Cup has been relatively subdued from a marketing and advertising standpoint.
Allegations that the newspaper has been promising positive coverage in return for payments have rocked the big-selling London newspaper.
Everything you wanted to know but were scared to ask about... the General Data Protection Regulation (coming to a country near you).
How Martin Sorrell built WPP from scratch into the world's biggest marketing conglomerate.