Articles on Advertising

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Does the new #MeToo-inspired Gillette ad for men’s razors represent a cultural shift in ads directed at men? Here’s a still from the new ad. Gillette/Procter & Gamble

Gillette’s #MeToo-inspired Super Bowl ad represents a cultural shift

The new #MeToo-inspired Gillette ad for men's razors has attracted some negative attention from men. Is the ad aimed at men or women? If men, does it represent a cultural shift in ads for men?
Brightly coloured, strategically placed. No wonder parents and kids can have a tough time saying “no” to sugary snacks. from www.shutterstock.com

Let’s untangle the murky politics around kids and food (and ditch the guilt)

The mixed messages around children, food and weight - not to mention sophisticated marketing - can leave parents perplexed. But there are ways to wade through it all and find healthy choices.
Canadian orthoodontists were able to sell braces and other orthodental procedures by promising patients better lives with better teeth. (Shutterstock)

How did orthodontists sell orthodontics?

Why do Canadians have such straight white teeth? The story is in the marketing of orthodontics in Canada.
Alan Jones’ media bosses need to set some standards and the politicians who listen to him need to show some spine. AAP/Joel Carrett

View from The Hill: The uncivil Mr Jones

The furore over whether the Sydney Opera House should be used as a billboard is one thing, but the bigger issue is Alan Jones' bullying behaviour and the NSW government caving in to it,
Gap released a back-to-school ad campaign a couple weeks ago which included a picture of a young girl wearing a hijab which raised many questions for many people. Gap Inc.

Gap back-to-school ‘hijab ad’ ignites social media

Gap's recent back-to-school ad campaign was praised for its portrayal of the diversity of children. One of the girls in the ads was wearing a hijab: this raised a huge debate on social media.
Markus Spiske/Unsplash

Digital advertising and algorithms

Large-scale data collection and analysis can target consumer behaviour. Faced with the risk of drifts, transparency and ethics of algorithms become paramount.
What happens when an entire society succumbs to childlike behavior and discourse? Elantseva Marina

The infantilization of Western culture

Our social institutions and politics suffer from a collective arrested development – and our relationship to technology has only exacerbated this trend.
Most Australian children have such a glut of toys that parents are opting to give them gift cards so they can choose for themselves. rawpixel/Unsplash

No presents, please: how gift cards initiate children into the world of ‘credit’

Many children receive gift cards or even ask for them so they can choose their own presents. But are youngsters ready to handle the wiles of advertisers and the complexities of 'credit' on a card?

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