Menu Close

Articles on Advertising

Displaying 381 - 384 of 384 articles

Kevin Rudd used to manage his brand well, but was toppled after an advertising campaign against him. AAP/YouTube

Democracy is dead, long live political marketing

MEDIA & DEMOCRACY: Today, Andrew Hughes looks at how voters have become consumers of political marketing, as part of The Conversation’s week-long series on how the media influences the way our representatives…
Celebrities may inspire and help advertise products, but they have no place in politics. AAP Image/Paul Miller

Forget the fantasy politics – advertising is no substitute for debate

*MEDIA & DEMOCRACY: Today, The Conversation launches a week-long series, looking at how the media influences the way our representatives develop policy. Robin Canniford explains why advertising spin…

Quick disclaimers reduce sales

Quick disclaimers read out at the end of TV and radio advertisements can reduce brand trust and negatively affect sales…

Top contributors

More