The likes of AB InBev and MillerCoors have been trying to jump on the craft beer bandwagon by snapping up artisanal breweries. Do consumers care?
The development trajectory of South African born brewer SABMiller peaked with the 2016 $104 billion merger with Anheuser-Busch InBev. Behind it lies an extraordinary journey.
AB InBev's expected bid for SABMiller continues a trend of industry consolidation at the top, but the strong growth in craft brewing is challenging that strategy.