This morning, breakfast television shows will be reporting obscure, although mildly believable, announcements from organisations and brands – but keep you wits about you!
Academic rigor, journalistic flair
Articles on April Fools’ Day
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After Google suggested PigeonRank was at the root of its search function, a group of researchers put a small flock of the birds to a different classification test in real life.
Among last week’s prank stories, one in Pakistan is a perfect illustration of the fears and complexity of its relations with its neighbours.
Top contributors
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Professor of Experimental Psychology, University of Iowa
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Professor of Marketing and Consumer Behaviour, Queensland University of Technology
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Graduate Student in Psychology, University of Iowa
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Professor of Pathology and Laboratory Medicine, University of California, Davis
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Lecturer in Media and Communication, University of Leeds
