You have a lot of work to do before you step up to the mic.
Connecting with an audience in a productive way can mean first figuring out what they think, feel and believe before you start sharing your message.
Newsrooms in Africa, like their counterparts around the world, are embracing new media tools.
African newsrooms are using media analytics to study their audiences but there's a downside.
Is connecting with their audience key to journalism’s future?
Journalism's crisis – loss of readers, revenue and respect – has led many to conclude that if the news business is to survive, it has to do a better job of connecting with its audience. How can it be done?
Francesco Francia, Madonna and Saints (detail).
How would a Jacobean servant react to a trumpet flourish?
A spectator at the 2018 Commonwealth Games.
Previous Olympics and Commonwealth Games have not led to an increase in sports participation. In fact, there could be a negative impact on health from watching more television.
Not everyone got to see Cersei Lannister (Lena Headey ) and Jaime Lannister (Nikolaj Coster-Waldau) in the opening season seven episode of Game of Thrones.
The problems some people had trying to watch Game of Thrones via the internet shows we still have a long way to go before we can live-stream major events to a mass online audience.
Ten Network has entered voluntary administration.
Ten Network has been placed in voluntary administration, after major shareholders refused to guarantee another loan.
Perth Scorchers Sam Whitman at the Big Bash League T20 Grand Final match against the Sydney Sixers this year.
AAP Image/Richard Wainwright
Negotiations for the new media rights for cricket in Australia could see a change in how we watch games, and even be linked to a drop in people actually playing the game.
Arthur Bolkas and David Woods in The Chat, in which the fate of a prisoner who has breached parole is decided.
When former prisoners – and audience members – come together in a play examining our justice system, the result is unruly, uncomfortable and worthwhile.
Viewers can now select what they want to watch and when they want to watch it.
The switch from analogue to digital television transmission transformed the way audiences consume content.