More worrying for Labor than Bill Shorten's bad, though, is Prime Minister Malcolm Turnbull's rising ratings.
Creating epithets for political opponents has a long history in Australia – and when it works, it can be devastating.
It was a busy week in politics, with the federal government passing its income tax package, more squabbling over the ABC, and all parties gearing up for the July 28 byelections.
A motion to privatise the ABC, no matter how vigorously repudiated by the government, is political poison, and may now reap a political harvest.
While the Turnbull government's ratings have improved, the focus on its tax policies and the Barnaby Joyce story may be holding back its vote.
Anxiety about China's rise is unlikely to abate any time soon – Australia needs to remain calm and realise the region is changing rapidly.
Labor still holds a narrow two-party preferred lead over the Coalition, while polling takes a skewed turn.
The rhetoric between Australia and China is reaching a fever pitch in the media, with less room for journalists to take a more nuanced, objective viewpoint.
Polls also have good news for the government, with the two-party preferred gap narrowing and the budget well-received.
Burgeoning tax revenues have enabled Treasurer Scott Morrison to bring down a budget that will put the government in a better position to fight the next election.
Labor holds its two-party preferred lead over the Coalition, but recent momentum has been with the incumbent government.
An uncertain world and a possible free trade agreement are among the reasons the French president's visit is an important one.
Malcolm Turnbull may have lost 31 consecutive Newspolls, but the latest result shows a narrowing between the two major parties, and the Coalition's best performance since September 2016.
The Coalition reels from its 30th consecutive Newspoll loss, while Australia's relationship with China comes under pressure.
Tony Abbott's supporters are derided as delusional conservatives, but they have immense political impact and are determined to bring down Malcolm Turnbull.
Despite the government's 30th Newspoll loss under Malcolm Turnbull, this week's polls have been a mixed bag for both sides.
With the fateful 30th Newspoll finally out there, the government on Monday descended into an orgy of destructive self-indulgence.
History warns us to beware of the fickleness of polls taken mid-term, which tend to be a snapshot rather than a deep reading of the electoral mood.
The Coalition trails 48-52%, compared with 47-53% a fortnight ago. The Australian reports it is only the second time since April last year that the government has come
The Coalition braces for the next Newspoll, while a redistribution gives Labor reason to smile, and the Batman byelection results are finalised.