To build trust with an audience, scientists must demonstrate that they are competent experts. But they must also come across as warm, caring and human.
Academic rigor, journalistic flair
Articles on Science of science communication
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It’s tempting to focus on the minority of Americans who hold negative views about scientists. But blaming others for their lack of trust won’t build the relationships that can boost trust.
Understanding numbers in the news or social media can empower you to figure out risks and make good choices. Here’s what to look out for to make sure you aren’t misled by COVID-19 coverage.
During the pandemic, clear and reliable health communication can literally be a life-and-death issue. Researchers who focus on the science of science communication highlight strategies that work.
Scicomm is a hashtag, and there are many programs that claim to teach scientists how to be better communicators. But it’s hard to show exactly what they’re accomplishing.
Science communication succeeds when it takes community knowledge seriously, works with other belief systems, and expects researchers to contribute to society.
A survey of over a thousand scientists reveals that their goal when communicating about their work is to help the rest of us make evidence-based decisions that draw on scientific findings.
When you ask Americans what the word ‘science’ brings to mind, a majority respond ‘hope.’ Using this built-in brand can help communicate important science messages.
The first peer-reviewed survey of Doctor Who fans’ attitudes to science reveals it was literally life-changing TV for some. But the verdicts were surprisingly nuanced and sometimes contradictory.
Connecting with an audience in a productive way can mean first figuring out what they think, feel and believe before you start sharing your message.
Researchers found that aggressive messaging and framing current events as a ‘war on science’ had different effects on how liberals and conservatives felt about scientists’ credibility.
The scientific community always wants more cash to fund research. A new study examines whether more concrete knowledge of science or more general interest in it is likelier to loosen the pursestrings.
Top contributors
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Ellis N. Brandt Professor of Public Relations, Michigan State University
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Assistant Professor of Life Sciences Communication, University of Wisconsin-Madison
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Associate Professor of Advertising and Public Relations, The University of Texas at Austin
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Professor and Chair of Life Sciences Communication, University of Wisconsin-Madison
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Assistant Professor of Communication and Social Influence, Temple University
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Assistant Professor of Public Relations, Northern Illinois University
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Assistant Professor of Political Science, Oklahoma State University
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Assistant Professor of Strategic Communication, Clemson University
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Professor Emeritus of Journalism, University of Connecticut
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Director, Center for Science Communication Research, University of Oregon
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Visiting fellow, Centre for the Public Awareness of Science, Australian National University
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Postdoctoral Fellow in Life Sciences Communication, University of Wisconsin-Madison
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Researcher in Ecology and Evolutionary Biology, University of Connecticut
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Associate Professor of Ecology and Evolutionary Biology, University of Connecticut
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Senior Lecturer in Science Communication, Australian National University
