Should Canadian hockey fans be frustrated with the success of non-traditional hockey markets at the expense of Canadian teams?
Superstitions have a role in helping hockey fans and players feel more in control of the game.
Why do many Canadian hockey fans feel the urge to support teams they would ordinarily delight in rooting against?
Our neural hardware responds differently when we perceive people to be on “our team.” This hard-wiring allows for both positive and negative biases.