Women investors influenced by gender stereotypes

Women’s investment decisions are often influenced by gender stereotypes, according to US university researchers.

The study looked at ‘angel investment’ groups, which involve affluent investors providing capital to new businesses, and found that a group with a higher percentage of women is more likely to invest aggressively.

This trend, which the researchers said was counterintuitive, is based on a psychological theory which says that when people are stereotyped they are likely to live up to that stereotype.

Because an investment group with more women in it is less likely to be stereotyped as cautious, they are less likely to act cautiously, the researchers said.

Read more at University of New Hampshire