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Coal seam gas has proved a hot topic ahead of the NSW election, not only on the campaign trail but also on social media, where a ‘social mood reader’ can reveal the depth of community feeling. NewZulu/Tony Markham/AAP

Finding new ways to track voters’ moods, beyond polls and punters

Beyond polls and betting markets, how else can we gauge how people feel ahead of future elections? Social media is a goldmine, and one of the newer ways to tap into it is with a “social mood reader”.

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