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Cars are gathered at a port in in Yantai, Shandong province, China, for export. Sipa US / Alamy Stock Photo

April 29, 2024

Electric cars pile up at European ports as Chinese firms struggle to find buyers

Tom Stacey, Anglia Ruskin University

Chinese car makers are finding the road to succeeding in the EU slow and bumpy.

Both direct and indirect misinformation influence brand trust. estherpoon/Shutterstock

January 4, 2024

How subtle forms of misinformation affect what we buy and how much we trust brands

Giandomenico Di Domenico, Cardiff University

Trust in brands may be eroded as awareness of misinformation increases according to new research.

Ye, formerly Kanye West, lost some of his corporate partners after expressing antisemitic remarks. AP Photo/Evan Vucci

November 7, 2022

Ye and Adidas break up: Why brand marriages sometimes go bad

Pankhuri Malhotra, University of Oklahoma

While corporate partnerships can be ‘win-win’ arrangements, sometimes they don’t work out – especially when values don’t align.

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Top contributors

Pankhuri Malhotra
Assistant Professor of Marketing, University of Oklahoma
Tom Stacey
Senior Lecturer in Operations and Supply Chain Management, Anglia Ruskin University
Giandomenico Di Domenico
Lecturer in Marketing & Strategy, Cardiff University