Cars are gathered at a port in in Yantai, Shandong province, China, for export.
Sipa US / Alamy Stock Photo
Chinese car makers are finding the road to succeeding in the EU slow and bumpy.
Both direct and indirect misinformation influence brand trust.
estherpoon/Shutterstock
Trust in brands may be eroded as awareness of misinformation increases according to new research.
Ye, formerly Kanye West, lost some of his corporate partners after expressing antisemitic remarks.
AP Photo/Evan Vucci
While corporate partnerships can be ‘win-win’ arrangements, sometimes they don’t work out – especially when values don’t align.