Articles on Marketing

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Government should be held accountable for its role in addressing obesity and diet-related diseases, such as type 2 diabetes, in South Africa. Shutterstock

How South African food companies go about shaping public health policy in their favour

The food industry's tactics are designed to reduce the likelihood of the government adopting global recommendations to tackle obesity.
People wear face masks as they gather in a city park on Canada Day in Montréal. Incentives could encourage more Canadians, especially younger Canadians, to embrace COVID-19 safety measures. THE CANADIAN PRESS/Graham Hughes

To change coronavirus behaviours, think like a marketer

Policy-makers and public health officials would be wise to consider a modern, data-driven approach and incentives to encourage people to adhere to safety measures in the COVID-19 era.
A ‘Black Lives Matter’ billboard hangs above a Modell’s in New York. Timothy A. Clary/AFP via Getty Images

Corporate activism is more than a marketing gimmick

Big businesses often engage in social activism because they want to sway public policy outcomes. They’re not exclusively trying to appeal to liberal customers.
Protesters hold signs outside women’s fashion designer Eudon Choi in London during Fashion Week in 2017. Elena Rostenova/www.shutterstock.com

Python skin jackets and elephant leather boots: How wealthy Western nations help drive the global wildlife trade

The COVID-19 pandemic has cast a harsh light on global commerce in wildlife. But many accounts focus on demand from Asia, ignoring the role of US and European consumers.
Time-limited offers leverage risk-aversion. That is, the more you dislike risk, the more likely it is you will take the bait and buy now. www.shutterstock.com

Must end soon! But not too soon! The catch in time-limited sales tactics

Technology has taken the old sales tactic of time-limited offer to a whole new level. But for the tactic to work requires a Goldilocks zone between being too pushy and not all.

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