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Senior lecturer, Marketing, University of Technology Sydney

Sonika is a Senior lecturer at the UTS Business School and currently serves as the Marketing Post Graduate Program Director. She holds a PhD in Management Science from the University of Texas at Dallas. Her research appears in the Journal of Retailing, the Journal of Retailing & Consumer Services, Customer Needs and Solutions, and Higher Education Development and Research. She is the winner of 2020 UTS Learning and Teaching team citation award.

The broad domains of Sonika’s empirical research are Digital Marketing, Marketing Analytics, Retailing and Strategy. She has presented her research at leading marketing conferences in Australia, U.S., Europe and India.

Sonika is very motivated to engage with the broader community to foster social change within and beyond the boundaries of UTS and finds it fulfilling to demonstrate the real impact of her work. Outside of work, Sonika volunteers for Survivor Vision Australia.


  • –present
    Lecturer, University of Technology Sydney


  • 2012 
    University of Texas at Dallas, Marketing


2020 UTS Learning and Teaching team citation award