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Eugene DePasquale, left, Democratic candidate in Pennsylvania’s 10th Congressional District, in Harrisburg, Penn., Sept. 19, shows that even the traditional handshake with voters has changed in pandemic-era campaigns. om Williams/CQ-Roll Call, Inc via Getty Images

From recording videos in a closet to Zoom meditating, 2020’s political campaigns adjust to the pandemic

How do you run a political campaign in a pandemic? From data brokers to advertising firms to voter registration volunteers, the players in campaigns are making adjustments, large and mostly small.
‘What happened to Joe Biden?’ A 2020 Trump campaign attack advert. Donald J Trump/YouTube

How political attack adverts can backfire

Negative political advertising can actually spark more curiosity about a policy issue.
President John F. Kennnedy personally bid the first Peace Corps volunteers farewell. AP Photo/William J. Smith

How the US government sold the Peace Corps to the American public

The agency's earliest ad campaigns emphasized youthful idealism, patriotism and travel opportunities. That was an easier sell than urging Americans to enlist in an anti-communist operation.
Black female consumers outpace other consumer groups in a number of spending categories, notably personal care and hair products, but feel unappreciated by top brands. Peathegee Inc/Getty Images

Black women prefer hair products marketed with them in mind

With the fairly recent launch of an ethnic corporate product line, Pantene's Gold Series Collection, are black women feeling the love?
Photographer Ansel Adams poses on a bluff with his camera. Roger Ressmeyer/CORBIS/VCG via Getty Images

The surprising source of Ansel Adams’ signature style

Largely self-taught, Adams learned to harness the communicative power of photography during his years as a marketing photographer.
Shutterstock

Why this academic got a radio ad banned

Gender stereotyping might be funny, but it's no joke. A public health professor explains why she took action against everyday sexism when she heard it in a radio advert.

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