Dr Magdalena Zawisza is a Senior Lecturer at Anglia Ruskin University, Cambridge and obtained her PhD from Royal Holloway, University of London. She researches social (including gender) issues surrounding advertising, brand image and consumer behaviour as well as implicit and explicit stereotyping, attitudes and prejudice - including changes of (gender) attitudes and stereotypes over time and across cultures.
She is a co-editor of The Routledge International Handbook of Consumer Psychology, an editor of MediaMatters Facebook page as well as a Programme Leader for MSc Consumer Psychology. She employs her expertise in her Research Consultancy Insights Brand, Advertising & Society. Her research is highly relevant to advertisers, marketers, private and government bodies as well as charitable organisations concerned with diversity and equality.