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Tessa Virtue and Scott Moir lead Team Canada into the stadium during the Opening Ceremony of the 2018 Winter Olympics. THE CANADIAN PRESS/HO-COC, Jason Ransom

Athletes are the most important part of the Olympics. Or are they?

It is an indescribable feeling for an athlete to walk into the opening ceremonies of an Olympic Games. I still get chills thinking about that moment for me at the 2008 Summer Olympics in Beijing when I represented Canada as a high jumper.

Standing shoulder to shoulder with my teammates, there was a realization we were on the doorstep of something great that was about to begin. The journey to become an Olympic athlete may have been different for each of us, but there is a shared appreciation for how hard it is to get to the Olympic Games.

Sports provide athletes with a unique quality, where they are both the consumer and producer of an event. The success of the Olympic Games and any major sporting event is dependent upon the performances of its athletes. To have a great result, the conditions must be optimal.

From the athletes’ village to competition venues, a positive experience is essential to ensure a great performance. Understanding the needs of the athletes becomes critical to conduct a successful Games.

Establishing an “athlete-centred” sporting experience has become a ubiquitous pledge of various sport enterprises, including the International Olympic Committee. Even Sport Canada has identified an athlete-centred experience as a factor that provides a leading edge when it comes to high performance.

However, what does it really mean to be athlete-centred?

Athletes involved in decision making

Some researchers have offered a holistic definition, in which athletes are included in the decision-making process. Some have explained it as encompassing the wellbeing of an athlete, while others have defined it as empowering the athlete and providing a sense of belonging.

AthletesCAN, the official voice of all Canadian national team athletes, has determined “athlete centred” to be both a concept and a process, underpinning “the planning, delivery and procedures of organizing sport.”

The author of this article, Nicole Forrester, competes in the high jump at the 2008 Summer Olympics in Beijing. THE CANADIAN PRESS/Ryan Remiorz

For a term recognized as important in the world of sport, it has failed to be adequately defined. While definitions vary, allowing athletes to have a say in their well-being appears to be a central theme.

In professional sports leagues, player associations ensure the best interests of athletes are served. In amateur sport there are limited associations by athletes for athletes.

Recently, the International Beach Volleyball Players Association was formed out of protest to changes made by the Fédération Internationale de Volleyball without the input of athletes. As a result of these changes, beach volleyball players experienced diminished prize earnings and cancelled tournaments.

Likewise, track and field athletes have been working to become unionized for several years. This is a conversation I can remember having with other athletes while I was competing as a high jumper at the international level.

Restrictions on sponsorships

One main issue when it comes to athletes’s rights centres around sponsorship. Compared to NASCAR, Formula One Racing or cycling, where athletes can sport numerous sponsor logos on their uniforms, the International Athletic Association Federation, the governing body for track and field, restricts athletes to only one logo no larger than six centimetres.

Rule 40, an IOC by-law which restricts athletes from having their image or performance used for marketing during the Olympic Games, was challenged going into the 2016 Summer Games in Rio de Janeiro.

Athletes argued the IOC reaped the rewards of sponsorship and broadcasting revenue, while leaving athletes — the stars of the show — out in the cold. Because athletes raised so much concern about Rule 40, the IOC has lessened this restriction on athletes, permitting sponsors to apply for Rule 40 waivers that would enable them to continue to market athletes during the Games period.

As we watch the 2018 Winter Games in Pyeongchang, it’s worth evaluating whether athletes are actually the most important part of the Olympics.

Many controversies facing IOC

Considering the controversies surrounding the selection of host cities, transgender athletes competing in the Olympic Games and the IOC’s ruling on Russian athletes competing in Rio during 2016 and this year in Pyeongchang, it is reasonable to question the IOC’s commitment to being athlete centred.

Even drug testing procedures, which require athletes to report their whereabouts for three months in advance as prescribed by the World Anti-Doping Agency — an organization initiated by the IOC — has come under fire for infringing on athletes’ freedom.

While these concerns are valid, I would still argue the IOC does indeed strive to be athlete-centred.

The IOC’s very mission places the interest of athletes at the centre of the Olympic movement. Evidence of this is seen with the 12-member elected IOC’s Athletes’ Commission. Its mandate involves representing the views of athletes and advising the IOC Session, the IOC Executive Board and the IOC President on decisions affecting athletes.

As someone who has served on the Athletes Commission for the Canadian Olympic Committee, I can attest that whenever an athlete speaks up, everyone listens.

Weighing in on Russian athletes

Amid the Russian doping scandal that has shrouded the last several Olympic Games, athletes have been able to weigh in and influence key decisions. To assist with establishing the pool of clean Russian athletes to be considered for an invitation to compete in Pyeongchang, the Olympic Athlete from Russia Implementation Group (OARIG) was formed.

Russian athletes who were banned from marching under their country’s flag file into the stadium during the opening ceremony for the 2018 Winter Olympic Games. THE CANADIAN PRESS/Paul Chiasson

This three-person committee, which includes IOC Athletes Commission member Danka Bartekova, IOC Executive Board Member Nicole Hoevertsz and IOC Director General Christophe De Kepper, was afforded sole and absolute discretion of removing any proposed names of athletes, officials and staff considered for invitation. In this case, the athlete’s voice represents one third of the votes.

Additionally, members of the global network of athletes’ representatives were also able to offer their thoughts on the matter in a conference call earlier this year. The IOC asserts athletes have been involved in “every step of the process,” determining which athletes from Russia should be allowed to compete in Pyeongchang while ensuring fairness was demonstrated.

This interest in the wellbeing of athletes is not limited to the Pyeongchang Games. The IOC supports an Olympic Study Centre grant program designed to advance research as it pertains to the Olympic Movement.

Over the years, there has been an increased interest in understanding how the IOC can best service the needs of athletes — both while they are competing and following retirement. One field of interest in the 2018 grant involves examining the IOC’s historical and future support of Olympians.

Similarly, the organizing committee of the 2020 Summer Olympics in Tokyo has said one of its objectives is to be an athlete-centred Games. Recognizing the importance of the athlete’s experience in delivering a successful event, the IOC’s Athlete’s Commission will advise the organizing committee on various aspects of the Games.

This can include the layout of the athletes’ village, the food provided, the location of venues and the scheduling of events. This list is endless and the rewards invaluable. What is most important here is that athletes’ perspectives are heard and valued.

When it comes to being athlete centred, it is important to realize how far we’ve come, while also not losing sight of where we are going. Being athlete-centred is a process in constant evolution. Continuing to include the voices of athletes is our only assurance of achieving this goal.

Members of Great Britain’s Olympic team pose for a photo after a welcoming ceremony at the Pyeongchang Olympic Village ahead of the 2018 Winter Olympics. (AP Photo/Charlie Riedel)

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