AUDIO Q&A: Neuroeconomics and the answer to the ‘curse of choice’

People are notoriously bad at filtering choices - being faced with too many leads us to choose poorly. Image sourced from www.shutterstock.com

We are faced with a myriad of choice in our lives - but an emerging body of work suggests the more choice we’re faced with, the more likely we’ll make a poor decision.

The conundrum is called the “curse of choice” and the field of neuroeconomics - a blend of economics, psychology and neuroscience - uses a variety of methodological tools to understand how we make decisions and help us improve our ability to choose well.

New York University Professor Paul Glimcher, a world leader in neuroeconomics, visited the University of Sydney recently to present his findings on the curse of choice - and how to overcome it.


Further reading: Explainer: neuroeconomics, where science and economics meet

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