South Africa’s wildlife is thriving. One of the reasons for this is that landowners can profit from animals living on their land. Wildlife can be hunted for meat and trophies as well as being used non-consumptively for ecotourism. Thousands of former cattle ranches are now profitable game farms, hunting reserves and ecotourism lodges making South Africa a conservation success story.
But mixing profit and conservation is not simple. For example, a wildlife ranch generating profit from hunters must have animals that clients wish to hunt while a tourist lodge needs to stock species that are attractive and visible to those enjoying recreational game drives. Successful conservation requires a balanced, long-term approach but sometimes the goals of pursuing profit and long term conservation don’t always coincide.
One example of this is the market for “colour variants” - unusually coloured forms of particular species caused by rare mutations. Naturally occurring mutations causing colour variations happen in many animals. Rare colour variants of hunted African species have been known for a long time. They include black and white varieties of impala, golden wildebeest and pure white varieties of springbok. Trophy hunters seeking novelty might pay more to hunt these unusually coloured individuals.
The extraordinary spike, and then spectacular collapse, in the prices that these mutant colour forms sold for in the game auctions of South Africa over the past decade or so provides a timely reminder that profit does not always sit comfortably with conservation. Using resources on colour variant animals will divert from the conservation of other wildlife and can be detrimental.
Over the past decade or so, colour variants of a number of species including wildebeest, impala, zebra, blesbok, gemsbok and springbok began to be intensively bred by some game farmers, ultimately for the trophy hunting market.
In 2012, these rare varieties were estimated to represent only 1% of game in the country. Scarcity and the thought that hunters would pay handsomely for novel trophies led to a confidence that there would be considerable future payoffs. As a result, prices escalated. Normal impala could be bought for R1400, whereas black impala fetched R600 000. These colour variants were not yet being hunted – owners were focused on breeding lines and increasing numbers.
As prices continued to rise, critics continued to point out problems. Many believed it was putting profit before conservation.
They pointed out:
the dangers inherent in intensively breeding animals from limited genetic stock, leading to the problems associated with inbreeding, including reduced viability and fertility;
of offering captive bred animals to hunters, which many believe to be unethical and not “fair chase”;
of diverting resources from other conservation as game farms focus on colour variant animals to the detriment of other wildlife.
Despite naysayers, breeders bred and sold animals that commanded high prices throughout 2015. But talk of a bubble – when the price of an asset is based on past performance rather than actual value – was rife. Once potential buyers realise the asset is overvalued no one wants to buy it and prices collapse.
This is exactly what happened. At the beginning of 2016 prices started to fall and the devaluation continued spectacularly. Black impala rams now fetch perhaps less than R10,000 (1.7% of 2012 price) and white impala have dropped to R48,000 (0.5% of their 2014 peak value).
The problem seems to have been that demand didn’t exist on the scale imagined. Hunters were simply not enthused about adding these new colour variants to their trophy rooms. As a result, breeders were only selling to other breeders and to game farmers, many of whom went on to become breeders themselves, exacerbating the problem.
The problem with the profit motive
As one bubble bursts another seems to be inflating rapidly.
Advertisements for unusual colour variant game can still be seen in game ranching publications. But more apparent in the last two years have been captive-bred buffalo, sable and roan. They are normally coloured, but many have massive horns, a trait that is being bred for, and made even larger, by specialised game breeders. These animals are now regarded as the “fashionable” high-value game species and, as with colour variants, their prices are soaring. A buffalo bull went under the hammer for R168 million in 2016.
Inflated prices and controversy over hunting – especially following the killing of Cecil of Lion in Zimbabwe – make “greedy” wildlife ranchers obvious targets for those who oppose the use of wildlife for hunting.
But the profit-conservation balance isn’t necessarily any better in non-consumptive models. For example, baiting popular dive sites for sharks, crowding waterholes with cars or pushing boats closer to bird colonies are but a few of the sharp ecotourism practices driven mainly by greed.
The system works, for now
Conservation necessarily involves money and finding ways for humans and wildlife to live together. In many places, making money from wildlife through hunting and tourism satisfies both needs.
But it seems inevitable that some practitioners of “it pays it stays” will attempt to make wildlife pay more than its rent. The colour variant bubble is perhaps a timely lesson that models to conserve nature must also account for the greed in human nature.