Donating products to charity not only gives relief to people in need, but also helps a company’s bottom line.
New research suggests there is a significant return on investment for businesses who take part in a product-philanthropy program, as social and financial benefits can be achieved at minimal cost and risk to the company.
Product philanthropy provides companies with a strategic opportunity to use product giving to advance the branding of their business and have a substantial social impact on local communities.
Read more at Indiana University