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Corporate philanthropy makes good business sense

Donating products to charity not only gives relief to people in need, but also helps a company’s bottom line.

New research suggests there is a significant return on investment for businesses who take part in a product-philanthropy program, as social and financial benefits can be achieved at minimal cost and risk to the company.

Product philanthropy provides companies with a strategic opportunity to use product giving to advance the branding of their business and have a substantial social impact on local communities.

Read more at Indiana University

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