Researchers have found that sex doesn’t always sell, especially for charities and community organisations.
The study found that using sexualised images of women when advertising for People for the Ethical Treatment of Animals (PETA) reduced support for the organisation. It was viewed as dehumanising the women depicted and did not act as an effective advertising tool.
The results suggested that sex doesn’t aid in increasing support for animals and in fact did the opposite. The research may make advertisers rethink the “sex sells” strategy.
Read more at The University of Queensland