Product placement has been allowed on UK TV for more than a decade, but changing viewer habits mean it’s only recently come into its own as a revenue stream.
James Bond (Daniel Craig) behind the wheel of an Aston Martin in ‘Death Can Wait’.
The release of “No Time to Die”, scheduled for next spring, is an opportunity to analyse the role of the Aston Martin brand and the way it contributes to the construction of the character.
Evidence confirms that minimum-force policing is safer and more effective than the style of policing so colourfully depicted in US crime shows and movies like Die Hard.
Stealth advertising is cropping up in children’s social media feeds.
BearFotos
The less an ad explicitly tells us what to do, the more likely we are to engage with it. This is particularly true – and more detrimental – when we’re very young.
New Balance shoes are front and center in a scene from ‘Ted Lasso.’
Product Placement Blog/Universal Television
The growth in popularity for larger, supportive underwear has, in turn, led to huge amounts of innovation in the sector and a 70,000 mile supply chain.
This BAFTA can be yours for a mere £299.
Ian West/PA
Names like Zoella, Caspar, Alfie Deyes, and Tanya Burr might not trip off the tongue for the over 35s, but they are among the vloggers (video bloggers, that is) at the vanguard of radical changes in the…
William Boyd’s latest protagonist.
Land Rover Our Planet
Best-selling novelist William Boyd’s decision to take a commission from Land Rover to write a short story might strike some as a sell-out of the highest order. Indeed, some publishers and writers claim…