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Doctoral Researcher in Marketing, University of Bristol

I am a Doctoral Researcher at the School of Management, University of Bristol. I am investigating the use of gambling advertising on social media - with a particularly focus on the issues they pose for children and young persons. My PhD research aims to inform policy-makers and protect consumers – particularly, children and young persons. My general interest lies at the interface of social media marketing, public policy and consumer protection.

Experience

  • –present
    Doctoral Researcher in Marketing, University of Bristol

Education

  • 2017 
    Newcastle University, MSc International Business Management
  • 2016 
    University of Wismar, Bachelor of Laws

Publications

  • 2020
    DEVIL IN DISGUISE? HOW CONTENT MARKETING IS DESIGNED TO MAKE KIDS GAMBLE., AMA Conference: Marketing and Public Policy
  • 2019
    Content Analysis In Times Of Big Data And Sophisticated Machine Learning – A Systematic Review Of Methods To Analyse Text In Online Consumer Reviews., Academy of Marketing Conference 2019: 52nd Annual Conference Proceedings
  • 2019
    Biddable Youth Sports and esports Gambling Advertising on Twitter: Appeal to Children, Young & Vulnerable People, University of Bristol

Grants and Contracts

  • 2020
    Capacity Management Behavioural Trial
    Role:
    Co-I
    Funding Source:
    Economic and Social Research Council
  • 2018
    Scholarship for Research Excellence
    Role:
    Recipient
    Funding Source:
    Foundation of German Businesses