Dr Raffaello Rossi is Lecturer in Marketing at the University of Bristol. As social scientist, he is interested in the interface of social media marketing, public policy and consumer protection. His most recent work investigates the use of gambling advertising on social media to inform policy-makers and protect consumers, particularly children and young persons.
He contributed to recent gambling policy work in IpsosMORI ́s Synthesis Report into the effect of gambling marketing and advertising on children and young people and co-authored the Biddable Youth report, a benchmark research investigating over 880,000 UK gambling adverts posted on Twitter.
Doctoral Researcher in Marketing, University of Bristol
Newcastle University, MSc International Business Management
University of Wismar, Bachelor of Laws
DEVIL IN DISGUISE? HOW CONTENT MARKETING IS DESIGNED TO MAKE KIDS GAMBLE., AMA Conference: Marketing and Public Policy
Content Analysis In Times Of Big Data And Sophisticated Machine Learning – A Systematic Review Of Methods To Analyse Text In Online Consumer Reviews., Academy of Marketing Conference 2019: 52nd Annual Conference Proceedings
Biddable Youth Sports and esports Gambling Advertising on Twitter: Appeal to Children, Young & Vulnerable People, University of Bristol