It is possible to rebuild relations after major disputes. British Airways is currently trying to do just that after a long industrial-relations dispute with many of its flight attendants.
Qantas’s CEO Alan Joyce insists that he had no alternative other than the “nuclear option” - grounding his entire fleet without notice.
He could have shown more consideration to such stakeholders as the government, passengers and the workforce, at least by giving notice. Instead Joyce chose to consider only the interests of shareholders, rather than those of its other stakeholders. We should encourage Joyce to adopt a more enlightened view of corporate social responsibility!