Long-term smokers are finding it harder to differentiate between cigarette brands since the introduction of plain packaging, according to a new Australian study.
Researchers investigated the impact of the new one-colour packets featuring graphic health warnings by conducting group discussions with smokers before and after plain packaging was implemented in December 2012.
The 51 participants told researchers they felt all cigarettes tasted the same, and that plain-packaged cigarettes tasted worse than branded ones.
Tobacco companies have denied changing ingredients. The study authors said the results should encourage other countries to adopt the plain packaging policy.
Read more at University of Newcastle