Liangyan Wang

Liangyan Wang is a Professor and the Chair of the Marketing Department at Antai College of Economics and Management, Shanghai Jiao Tong University. She completed her Ph.D. degree in Marketing from the University of California, Irvine. Her research interests primarily relate to information processing, brand equity, brand crises, and decision-making. Her work appears in top journals such as Journal of Marketing Research, Journal of Consumer Research, Strategic Management Journal, Psychological Science, etc.