Dr. Murooj Yousef

Dr. Murooj Yousef is a dedicated and passionate Research Fellow at Social Marketing @ Griffith, where she focuses on empowering communities and creating behaviour change. With a deep-rooted commitment to making a positive impact, she is currently actively working with Blurred Minds towards minimising vaping in schools across Australia. Driven by her research interests in social marketing, she leverages innovative strategies to bring about lasting behavioural transformations.

Dr. Yousef's primary goal is to empower communities, equipping them with the necessary knowledge and resources to make informed decisions regarding different health and social behaviours. She firmly believes in the power of education and effective communication to drive behavioural change. Her current work focuses on developing and evaluating gamified resources as part of the Blurred Minds initiative, offering engaging and interactive tools that capture the attention of young individuals, helping them understand the risks associated with vaping, alcohol and drugs.