The Conversation

How to republish The Conversation using the WordPress block editor

Republishing from The Conversation is straightforward but does require attention to some details. After you’ve found the story you want to syndicate, here’s what you need to do.

(If you have any questions about this or anything else, contact The Conversation U.S. at or the appropriate team in your part of the world.)

1. Create a new story in WordPress and then type / to create a new block, and add a “Custom HTML” block

Create a Custom HTML block (The Conversation, CC-BY-ND)

2. Use the “Republish this Article” button to the right of the article to find the HTML code.

This doesn’t appear on phone screens, unless you go into landscape mode. 

We believe in the free flow of information. Republish our articles for free, online or in print, under a Creative Commons license.  (Button: Republish this article)
The Republish button - only seen on desktop (The Conversation, CC-BY-ND)

3. Click the 'Advanced' tab, then copy the code from the bottom box

A screenshot of the Republish dialog box
The Republish dialog box. The counter pixel code is in the top box, the code for the article in the bottom (The Conversation, CC-BY-ND)

Then paste that code into your Custom HTML block.

4. Right click (or control-click) and choose “Convert to Blocks”

Screenshot showing how to convert Custom HTML into standard blocks
Convert your Custom HTML to blocks (The Conversation, CC-BY-ND)

If you want, you can go through and change the formatting of byline, captions and subhead styles. Photos generally import fine, but if you want the photo to show up as the featured image, find the address of the image in the code.

Screenshot showing how to find an image URL
Take the image URL up until the ? to get the full-resolution image (The Conversation, CC-BY-ND)

Copy that URL and paste it into your browser, and save the file. Then upload it as you would any other photo. 

5. Now add the counter pixel code

Go back to the article and the advanced tab in the republishing screen where you found the HTML code.

Click on "iframe" and then copy the pixel code.  (The pixel lets us anonymously track total pageviews and report on our impact to our funders and our authors, who volunteer their time and expertise.)

Screenshot of the settings menu showing Code editor selected
Switch into the code editor using the settings menu at upper-right (The Conversation, CC-BY-ND)

Back in WordPress, use the right sidebar to switch to "code editor". Then paste the code in at the bottom of the story’s text. 

Make sure that the code is standing by itself, with <!-- /wp:paragraph –> above it.

Screenshot of WordPress code mode
Paste in the code like this, below the tag (The Conversation, CC-By-ND)

6. Switch back to visual mode and convert the code to a block

Click the bottom box (sometimes the counter is there and visible as a tiny blue link symbol). Click that box and select “convert to blocks.” If there's no pop-up menu, select it, and look for a "Convert to blocks" button at the top of the page.

Screenshot of the WordPress modal menu for converting to a block
Convert the code to a block (The Conversation, CC-BY-ND)

Note that if this is done properly, you won’t see anything on the page where the counter pixel is.

You’re done!

If you have any questions, either technical or editorial, please contact Joel or Katrina at Also, let us know if you'd like us to email you about stories that might be of interest.