The stigma attached to HIV and AIDS, particularly in hip hop culture, is rife. The disease is represented poorly and often factually incorrect through lyrics.
A greater synergy between academics and practitioners is needed to progress hip hop for it to be taken seriously as a core area for study.
Following the explosion of screen-based personal devices, the risk of users slipping into hyper reality has multiplied enormously since the television age.
What if the current cultural context is informing the production of mumble rap? In the contemporary western world, daily life is fuelled by widespread consumption of both products and images.