In the 1950s, NCAA Executive Director Walter Byers coined the term ‘student-athlete,’ which laid the groundwork for the organization to reap the windfall from its annual basketball tournament.
Binge drinking rises during March Madness among male college students who attend schools that made it to the men’s basketball tournament. Researchers take a deeper look at the reasons why.
Every March, millions of Americans watch the NCAA’s annual college basketball tournament, while millions more fill in brackets to win their office pool.