MEC built a leadership team that lacked any obvious understanding of co-operatives and fostered a culture that started to see member involvement as a problem rather than a strength.
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Since its inception, Mountain Equipment Co-op has collected information on every single transaction of each of its five million members. In the current digital economy, this data is a goldmine.
Canada’s iconic retailer of outdoor adventure gear recently decided to change its mostly white image by diversifying the catalogue to better reflect the reality of its customers.
