Sloganeering has always been integral to elections, but this kind of messaging risks adding to the problem of voter disengagement.
There are generally two kinds of federal election: one when the government is returned; the other when it is defeated. History tells us the former is far more common.
Scott Morrison has called the election for May 18. Labor remains the campaign favourite, having had a long-term consistent lead in the polls.
Both the Liberals and Labor complain about government advertising when they're in the opposition. So why hasn't anyone tried to better regulate the system?
While the budget appealed to the Coalition's perceived strength on overall economic management, wage growth and climate change are likely to be important during the election campaign.
We've been here before. In fact we've been going round in circles on climate policy for decades, while the temperature (of the debate, as well as the planet) climbs ever higher.
In terms of major policy achievements, the Coalition government has little to show for its time in office.
It’s your money they’re spending in this election-eve budget. Here’s how we’re covering the story.
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The Conversation's editors and experts are off to Canberra for budget lockup at parliament house next Tuesday. They'll have early access to what the government plans to do with our money this year.
With new laws proposed, Australian leaders now seem prepared to move beyond just blaming technology for its role in online violence and extremism.
The overhaul of the program comes after pressure from various quarters including conservative Liberals for immigration to be lowered, and the government talking up the need for 'congestion busting'.
When the media genuinely behave badly, this should be called out by politicians. But doing so through the courts is not a good idea, nor conducive to democracy.
From the prime minister's public comments to Australia's diplomatic behaviour, there is considerable room for improvement if we are to be "fair dinkum" about gender equality.
Weak economic data and sluggish wages have contributed to the Coalition's poor showing in the latest Newspoll, which gives Labor a 54-46 lead on two-party preferred.
Schools funding doesn't pass the playground test of fairness: state schools get less government funding than governments themselves say the schools need.
The prime minister is remaining stoic about the loss of a batch of ministers ahead of this year's election, but in truth it points to the Coalition's dim chances of re-election.
Scott Morrison's pledge to spend billions on a Climate Solutions Fund is a thinly veiled rehash of the widely criticised Emissions Reduction Fund, which had much of its work undone by fine print.
As Australians' trust in politicians continues to slide, whoever wins the 2019 will need to work hard to restore it if it has any hope of bringing about genuine reform.
A Queensland Galaxy poll taken at the same time shows a healthier lead for Labor - but more polls are needed to determine any trends in voting ahead of the federal election.
The latest polls show Labor holding a solid lead over the Coalition, while seat polls show that Tony Abbott may struggle to retain his Sydney seat.
Any good political spin doctor employs a range of overt and covert tactics to get their message across. Here are some of the most common ones.