Has the party unecessarily compromised its powerful position in Westminster?
The debacle has highlighted the negative image which unionism must lay to rest for good or face extinction.
Industrial action by Google workers shows collective representation is needed even in what is meant to be the best company in the world.
For a lot of ordinary people in Northern Ireland, the hyper-British version of unionism is missing an important part of their identity.
The only way forward is a more inclusive unionism that reflects the diverse and multicultural nature of the UK.