Want to try the latest fad diet? Just ask your local pharmacist

Too many pharmacists legitimise celebrity-endorsed fad diets and misleading weight-loss products. Ell Brown

Welcome to the tenth and final instalment of The science behind weight loss, a Conversation series in which we separate the myths about dieting from the realities of exercise and nutrition. Here, Dr Rachael Dunlop, Researcher and Communications Officer at the Heart Research Institute, outlines the uncomfortable relationship pharmacists often have with fad diets and weight loss products:

As Australia becomes fatter we’re all looking for that magic bullet diet pill – and the weight loss industry knows this all too well.

So what’s the best way to market your latest weight loss miracle? Why not team up with one of Australia’s most trusted professions, pharmacists, to lend some legitimacy and boost your brand?

Wander into just about any pharmacy and you’ll find at least one type of weight loss product. Options include meal-replacement bars, appetite-control shakes, fat-trapping or dissolving pills, diet coffee and teas, detox kits, magic oral sprays endorsed by Kim Kardashian, onsite counselling and expensive genetic tests.

Kim Kardashian promotes Quick Trim. www.chicagofabulousblog.com