After the dust settled, Apple accepted the ad didn’t land as it hoped.
Apple
Crushing pianos, video games and emojis doesn’t seem to have delivered the slick messaging the brand was aiming for.
A customer uses an online service with a chatbot to get support.
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From an economic development perspective, the highly skewed nature of AI activity in the US is likely to create large pools of high-skilled workers in some regions while leaving other regions behind.
Allison Dinner/EPA
The Department of Justice will have to prove that Apple’s ‘closed’ platforms have hurt rather than helped its customers.
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In an era of transformation, manufacturing still matters.
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Smart rings can collect information about us that smartphones and smart watches struggle to.
A generic image of a smart ring in use.
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What are the benefits and drawbacks of putting smart technology into a ring?
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Medical devices have a legal definition, but the lines might become blurred in future.
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It’s a horror story unfolding in the west that could sweep across the country. Beware the shot-hole borer, an exotic pest that threatens our tree crops, plantations, urban forests and wild places.
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Preachy commercials do not go down well when big brands are suspected of disingenuous motives and virtue signalling.
Apple
Apple’s plan for ‘spatial computing’ may redefine personal computing – and also facilitate trouble new kinds of surveillance.
gguy/Shutterstock
Governments around the world keep filing antitrust lawsuits against the ‘big four’ tech companies. Here’s why that matters for everyone who uses their products.
The original Macintosh computer may seem quaint today, but the way users interacted with it triggered a revolution 40 years ago.
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Apple’s phenomenal success and the field of user experience design can be traced back to the launch of the Macintosh personal computer.
A still from The Magnificent Seven (1960), a western starring Yul Brynner and Steve McQueen.
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Apple, Alphabet, Microsoft, Amazon, Meta, Tesla and Nvidia have driven a bull market rally in US stocks in 2023. But will they dominate in 2024?
Marathon Petroleum Corporation’s Los Angeles refinery, California’s largest producer of gasoline.
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California is the world’s fifth-largest economy. Laws tested there often spread across the U.S. and around the world.
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Plus 8 tips for maximising your battery’s lifespan.
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Apple has been forced to switch connections in its iPhone after the EU adopted a single standard.
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Apple just announced its latest suite of iPhones will not use the proprietary Lightning charger. This isn’t a surprise due to EU regulations announced last year.
With pressure from the European Union, Apple has thrown in the towel on its Lightning connector, left, in favor of the standard USB-C, right.
Frederic J. Brown/AFP via Getty Images
With Apple’s capitulation on the latest iPhone models, USB-C is poised to become the standard connector for all devices.
Apple/screenshot
The iPhone already has an accelerometer, gyroscope, light meter, microphone, camera and GPS. Why does Apple now want you to tell it how you’re feeling?
A new mood tracker will ask users to rate how they feel both daily and in random moments.
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New features on Apple iOS 17 aim to give users insights into their mental health, but they may also shape how people see themselves.