A study by Monash University’s Australian Centre for Retail Studies suggests bricks-and-mortar retailers could boost business by introducing new technologies in-store.

Participants in the study said they would embrace interactive features such as mobile maps and coupons, information kiosks and virtual fitting rooms, with Gen Ys keen on the ability to order online and collect purchases in-store.

However, the key factors of price, product range and product availability remained fundamental to customers.