The old Toblerone chocolate design (top) and new, gappier design (below).
In striving to reduce costs and boost profits, firms must be wary of stripping intangible assets – such as iconic design.
Much mightier than any sword.
The generation of designers broke out of their studios and took the business world by storm. Their skills could also be turned to bigger world problems.
‘Stand by for lift-off’
Doctor Who Spoilers
Big heritage shows facing the tyranny of diehard fans can end up taking no risks. The story of how the 12th Doctor's screen credits came about is an object lesson in how to turn this around.
When is a map not a map? When it’s a diagram.
What makes a design “classic”? That it stands the test of time through continued use, critical recognition and popular approval? Or is it simply that its vision and innovation results in it being regarded…