How one simple phrase went on to symbolise the fight against adversity.
Why is the PM constantly repeating this phrase and what impact is it really having on her campaign?
Businesses were top dog when it came to branding but popular politics show there's a new player in town.
Student protests in South Africa saw triumph for the hashtag and success for the slogan. What lies beyond this as students push for genuine change in universities?
Got milk? Or: Just do it. Which is a more effective ad slogan? New consumer research probes how minds respond to questions in advertising ploys.